Primary Consumer Research

 Y Consulting, LLC conducts primary consumer research for its retailers by collecting data that does not already exist. We gain insight through a fact-based approach of observing consumer behavior, first. Then, we interface with the customer for more clarity. 

The engagement with the customer before, during, and after their shopping experience infuses insight that is invaluable. 

As a result, we help answer questions that most retailers lose sleep thinking about.  

For example: 

1.  What do my customers look for but have trouble finding?

2.  What did my customers come in to buy and what did they ultimately purchase?

3.  What could our store be doing better?